Case Studies

See the thinking behind the work.

Illustrative project concepts that show how we approach a brief — from the challenge through strategy, creative direction and execution. Not client commissions.

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Note: These are illustrative studio exercises, not client commissions or verified results.

Food & Beverage

Specialty Café — Local Growth Concept

Challenge

A neighbourhood café had strong product quality but almost no digital discoverability and inconsistent visuals across channels.

Strategy

Position the café around its roast craft, build a local SEO base, and run a short-form content engine focused on ritual and atmosphere.

Creative Direction

Warm, high-contrast photography with a restrained green-and-charcoal identity carried through menus, signage and social templates.

Execution

Local listing optimisation, a 30-day content batch, three landing pages for high-intent searches, and a small geo-targeted ad test.

E-commerce

D2C Skincare — Performance Concept

Challenge

Paid spend was scaling losses because creative fatigued quickly and conversion tracking was incomplete.

Strategy

Rebuild tracking, restructure the account around a creative-testing framework, and rewrite the offer hierarchy on landing pages.

Creative Direction

Modular ad system: hook, proof, product, offer — produced in weekly batches with UGC-style and studio variants.

Execution

Clean event setup, three campaign tiers, twelve creative concepts tested, and a rebuilt product landing page.

Professional Services

B2B Services — Pipeline Concept

Challenge

Referral-dependent growth with no inbound pipeline and a website that did not explain the offer clearly.

Strategy

Sharpen positioning, build a bottom-of-funnel content set around buying questions, and add a qualified lead capture flow.

Creative Direction

Confident, typographic brand direction with diagram-led explainers instead of stock imagery.

Execution

Nine service and comparison pages, a lead magnet, LinkedIn content cadence and a CRM-connected form.

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